Over $30K/m As 2020 Ends

Today I had a chance to look over November's numbers and we are now over $30,000 a month in revenue, a satisfying end to the year (over 100% growth in fact).

What makes the last month especially exciting is much of the growth came from existing client upgrades. This means they are so happy with our services they want to bring us on to do more for them. Product market fit (or service market fit) is feeling better and better.

From the marketing department, which I am in charge of, I am not yet 100% happy with how things are going, but it sure is better than it was at the start of this year.

There has definitely been a shift towards a more consistent number of discovery call bookings coming in each month, but it's too early to tell if this is the new normal -- although even now with Christmas coming up this week, the call bookings keep coming in, so I take that as a very good sign.

Still, I'd like to have twice as many calls as we do at the moment, then I think we'd be operating at peak capacity for what the team can handle, if those calls turn into customers at the usual conversion rate.

I have several new outbound marketing experiments starting up as I type this, so fingers crossed these will bring in more potential clients as 2021 begins, adding to what is already working.

Overall I am very excited about 2021, feeling about as positive as I ever have for this company. Of course none of this would be possible without my co-founder Claire and the amazing team she continues to build to service our clients.

Happy new year!

Yaro