Landing Lex Fridman As A Client

It's almost a year since my last update here on IndieHackers!

The most excited news in that time is late in 2023 I had the pleasure of speaking to Lex Fridman on a discovery call -- and he signed up as a client right on that call!

Since then we've been doing our best to provide great service for him, adapting to his requests and making sure he's happy.

In the last year we also grew 50%, surpassing $100K MRR. As I type this we have just past $140K MRR. I hope by the end of the year we will hit the $2Mil ARR level.

Although all of this sounds amazing -- and it is! - as chief marketer I've actually had a frustrating year.

This year I've hired several consultants to help with our Google Ads, LinkedIn Ads and cold email outreach. None of them have worked. In fact, they all did worse than my own Google and LinkedIn ad campaigns and I'm very much a novice.

For the second half of this year, I want to test some much 'bigger' marketing experiments.

When I say bigger, I want to get our company sponsoring some big podcasts/influencers. I have a theory based on the years I've spent advertising our company that we do best when we reach more people. Like hundreds of thousands of people, rather than trying to narrow in on specific target.

These experiments will cost more, so we will likely take 3 months worth of marketing budget and spend it on one campaign. Given how much money we've spent this year on zero result consultants and ads, I'm hoping this change will deliver better results.

Yaro
InboxDone.com Co-Founder