A month ago I reached out to the digital marketing community and asked if they were facing any unsolved issues, that they would like solved. I got a few suggestions and connected with a person who had a problem, he wanted solved:
“FB Insights tracks retention for each video. It shows on a graph, at what point along the length of the video users drop off. Retention data is useful in improving the quality of our videos. But you can only see this for one video at the time.”
He wanted to be able to compare the audience retention graph of multiple videos on one chart, and so the idea was born.
I started developing a prototype right away, submitted it to Facebook, and got approved. Together we tested it and with his feedback we reached the product that is being launched today!
Some of our features:
Check it out, and keep distance!