Focus on a niche

Interlayers main goal is to help any website owner, whether she's operating an ecommerce store, a personal website or a blog to reach her target audience effortlessly.

While ambitious, it's too broad of a goal when starting out.

There is the saying that one should start with a niche and I agree with that.

After doing some brainstorming I made the decision to focus on the ecommerce sector first. To further narrow it down I'm focusing on Shopify store owners who want to attract more interested visitors to their store.

Today I published a new, dedicated Shopify-focused landing page here: https://interlayer.io/shopify