February Stats

I didn't post my January stats, but they were up quite a bit from December. Traffic and traffic quality are both improving.

February continued the trend

I made around $1950 in SDE. Gross profit (Stripe/Adsense less fees) was ~$2260, which was up from January's $2094 (on fewer days!). Ads just about cover hosting costs, so the little chart of Stripe revenue is pretty close to net income (not counting debt service).

Someone at a recent meetup asked me what multiple I paid for the site, and I realized I didn't really know. I had a sort of broad idea that it was in the 30-40x monthly range, but with earnouts and purchasing a few related domains I hadn't really sat down and calculated it. I tend to use 36x in my spreadsheets, but in reality it was a bit lower than that.

Ultimately it doesn't matter too much -- I'm enjoying running it right now and have big plans for the future.

I negotiated and purchased the domain https://lowerthirds.com right at the end of January. There's way less search demand for that compared to intro makers, but the tech is similar to what I have planned for https://intromaker.com with less moving parts.

Up and to the right!