Start customer interviews

Starting customer interviews was the hardest thing I've ever had to do in my business.

I didn't know what to build.

I wanted with all of my heart to start a project, but I didn't want to waste years of my life on something that wouldn't be successful.

A quote from one of my favorite books, The 7 Habits of Highly Successful People, spurred me on...

"Seek first to understand..."

Rather than starting with an idea of my own that might or might not work, I needed to call my potential audience and just freaking ask...