With flat growth and struggling revenues, it may be time to shutter Is It Keto.

https://mtlynch.io/retrospectives/2019/03/#my-hail-mary-data-visualizations

I loved this section, you are definitely hard-working keep it up!!

Rooting for you!

I just read your google story! Good luck with the keto project. Hope you make your goals.

Good luck, I get it. Starting to wonder if I'm there with Libate...

I'm actually surprised you got that much revenue with that site. It's missing two things: design and engagement.

1. Design - Looking at this site, I think most of your visitors can tell right away that it's not a serious site. It just doesn't look professional.

2. Engagement - This barebones site is missing soooo many of the engagement hooks that content sites use.

You're making this decision at the wrong point in the product's life. You haven't given it a fair chance yet. Building an awesome content-driven website is super tough work. There's a morsel of it here. Decide if you're willing to put a ton more work into this before pointing at your stats for decision-making, or if it's simply not worth the effort, for you, at this point in time.

Get in touch and let's have a chat. A few years ago, I built a recipe website, so I can give you a few pointers.