1% for the planet

We were really focussed on creating something sustainable. We launched the jaswig brand in both the US and EU and set up local production in continents because we wanted to have the production as local as possible. Because we still had a major impact on the environment (although we were trying to do everything as good as possible) we still wanted to go one step further.

Because of our beloved brand, Patagonia we started to think about becoming part of 1% for the planet. This means you donate 1% of your revenue to a good cause. We choose "Natuurpunt" a local organisation that is trying to create more biodiversity all around us here locally in Belgium.

We were not yet making any profits nor had a salary but still we were donating 1% of our revenues to a good cause because we believed it was an important part of our story and brand. And more importantly we just wanted to do it.