Something I think that hurts the demo, and makes it hard to share broadly is that people lack the context of what the demo is for. Those who are familiar with the protocol already may find it helpful. Those who aren't will end up not understanding why they should be using the editor in the first place. So a landing page with details about the specific protocol that has a link to the editor is probably more helpful for sharing broadly. Similarly the landing page could be updated to include details about specific protocols or tools and how they are helpful.
The value of the product is likely not just making it easy to adhere to these protocols but to discover new ones and buy in to why they are helpful.