Dreamers, but in reality

In a previous post I told you that we started a business during the current crisis. A business. Although it works a bit like, sounds like and sometimes hurts like a startup, we tell everyone who asks that it's a "business".

This term, business, leaves us connected to reality.
It's crisis time. It's more difficult to raise funds. We preferred to build a product and try to generate revenue on our own, here and now.

Such a decision has its advantages but also many disadvantages and difficulties: moving in a different pace - faster than ever, marketing without budget, spending money out of your pocket, making compromises because time resources are very limited.

Today I looked at our dashboard with the key metrics. This month we first began to see returning customers - the most important KPI for us - who made transactions in thousands of dollars using our product.

So perhaps, these many difficulties are actually advantages: after all, constraints force you to think differently. to focus.
A global crisis is causing people not to "waste". It's also good. You have to build something that's necessary.

You have to deal with the truth. Not always pleasant, many times, and change accordingly.

To dream, but in reality.