I got my first 10 customers by going about it in a way that many other people in this position would: making calls from my phonebook. I let my friends and colleagues start using JivoChat for free and then we went from there. Later I investigated web developer forums. When I was engaging with online communities I simply said, “Hey guys. Here’s a new product. You can get 30% in recurring commission if you work with us.” The rest is history.