After a few months of testing with real users, we needed a bit of a kick in exposure. In parallel, Rappi (a Colombian unicorn with a mega-app for deliveries), happened to be launching their ad analytics platform initiative for businesses in LATAM (Brands by Rappi).
They were hosting a huge virtual event and they needed a custom made link to close demo bookings as frictionless as possible. So we came in a did that. This got us over 100 new users!
In parallel, a few other startups like Muni Tienda, started using us actively which also drew more and more users into the platform.