Fully Bootstrapped

We reached a simple milestone: we fully bootstrapped our business. Last year we earned more money than we spent. Even better our subscription MRR is now good enough to allow us to pay all our expenses without the need to charge professional services.

It's a big step forward for us. We will be able to focus more on our product. So what do we change to reach that milestone? We built a stronger sales pipeline by describing every step of the customer lifecycle. Then we improved our tool stack (mainly we switched from Hubspot / Stripe to Pipedrive / Chargebee), last year we significantly raised our prices too. And of course, the product is way better than 12 months ago.

Overall we are very proud and satisfied!