Launched $29 "pay per issue" price

We needed to introduce a price point that enabled us to:

1. Design/create the magazine
2. Print it
3. Ship it internationally

... and not lose a bunch of money.

Even if we were shipping half way around the world, $29 an issue gave us enough margin to work with.

Question I was nervous about: Would folks actually pay $29 per issue?

It'd be the most expensive magazine in the world!

New I'd have to pack the magazine with unique data to justify the price point.