Sold $4,402 of April Issue

Here's what the final product looked like: https://nathanlatka.com/wp-content/uploads/2020/06/IMG_8076.jpg

42 customers purchased just the $29 one time option.
Total: $1,218

14 paid $126. This option included a $97 upsell on the magazine checkout page where readers could purchase an excel file full of data on how founders hit their first $100k in revenue.
Total: $1,764

2 paid $197. This option included a $71 upsell that included a call with me.
Total: $394

1 paid $997 which included the magazine plus an event ticket.
Total: $997

$1218+$1794+$394+997 = $4402

Next goal is to hit $5k so that the magazine is breakeven!

Going to keep experimenting with upsells to increase average checkout price.

The $29 for just the magazine is a good hook to pull folks in. Mine as well try to sell them more while they're thinking about founder stories/data!