Upsells are driving lots more sales.
In this month, here was customer breakdown:
91 paid $29 totaling $2,639. This was just to get the physical magazine mailed.
71 paid $76 totaling $5,396. This included the $29 magazine plus a $47 excel file upsell with more company stories/data.
1 customer paid $997 which included the magazine + an event ticket.
Noticing that several customers are buying every issue each month for $29.
Thinking of cold emailing them seeing if I can sell an annual plan at $300/yr. Stay tuned!