Setting the Right Tone for My Work From Home Sale.

I must admit, given the current global crisis, I am a bit worried about my product sales taking a major dive. It is my only source of income currently, and while I have a good runway established for emergencies, I'd prefer things to be business as usual.

I'm of two different minds about what my customers might be doing with their time and money while everyone is locked up.

One idea is that since most designers will be cooped up at home, they'll probably have more time to look into resources that they've been eyeing for a while. This could boost sales.

The other idea is that people are worried about their finances in general and are probably not prone to non-essential spending.

To walk the line between these two potentialities, I've decided that a sale is the best thing to do. It will run until April — when most folks might start going back to work. If lots of people are cooped up and looking at tools, it's great to have a sale. If people are stressed about money, a sale could alleviate some of that too.

But once I decided to have a sale I had to pick the right tone.

My brand has always been infused with a healthy dose of humor and sarcasm. I rushed through creating emails for my affiliates and mailing list. My first concept was to sort of make satire out of the current situation by claiming that The Logo Package was announcing a stimulus package to invigorate the design economy during the COVID-19 crisis. I showed it to a few affiliates and fellow Indie Hacker @tela.

The reviews were mixed, but ultimately I was convinced not to make light of the crisis. I shifted gears to a more positive message — increasing productivity while working from home.

The sale is live now and sales are coming in. Thanks for reading! I'll keep you all posted.