It took a while to get to the target of 25 sign-ups, even though by this stage I had thousands of subscribers on YouTube.
I already had an outline for the course and had been populating the sections sporadically, but it needed a lot more work to flesh it out.
I wanted to release the course before the end of January, which required a lot more work: selecting a content host, recording videos, writing emails (which takes much more time than expected!)