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Research and Marketing 2020

As 2020 started we started to do marketing like setup a newsletter and writing relevant content for the target group. The domain was new, so we needed some content to gain some reputation on all search engines.

By creating content we started to identify more pains of other email admins and the things they were searching for. We started to research the market again based on the pains we have found and how our solution could help them.

In this time we reevaluated the product over and over again. It simply worked and got us and our email customers a lot of value.

The software development struggled a little bit, as we did more research to stop coding less relevant things and create a bigger picture on values we can provide.

, Founder of Icon for MailMum
MailMum
on February 4, 2021