Value or experience?
by Efe HelvacıI have built and shipped various new features for the last few weeks: Widgets, collections, watch support, voice recordings, practicing, etc. As a result; ratings and reviews got better, the average time spent in the app is increased, people decided to share more affirmations to their social media and more like these.
Though, free-to-paid conversion rate has not increased as I thought... TBH, it's not increased at all.
Then, I decided to change the onboarding process. I wasn't adding any value but just improving the overall experience when a user first time opens the app. What I did was: Instead of hitting the user with a paywall and locked content, I let them choose their goals freely, made them aware of some of the cool features (like widgets and reminders) before using the app. Afterward, I simply presented a paywall and offered a free trial.
Boom! 💣
Free to paid conversion rate increased 63%. 🚀 It was a surprise for me because, as said, I wasn't adding any value, just improving the experience. Apparently, it's not always about what you're selling but how you're selling it.
Nowadays, I spend a lot of time running A/B tests to improve the experience. Testing different paywalls, different onboarding pages, different pricing, and so on.
Let's see what happens. 👋
