We came up with our idea

Sam and I have been thinking on problems to solve for a good bit. This is one we both loved.

I've worked as a product manager for a while and there are a bunch of different problems you could solve related to product feedback for SaaS companies.

One is that it comes from everywhere - from sales, customer success, ideas portals, emails to support, meetings with product managers, and the list goes on. There are some super cool companies like Canny solving this feedback consolidation problem.

We aren't solving that. We're focused on feedback quality.

The thing with feedback via text is that it lacks a lot of context. There are so many times I've had to schedule a meeting with a customer because I had follow up questions regarding some feedback they submitted. Why did they want that feature? What is their workflow/use case? How much do they actually care?

This seemed like a fun problem to solve for us because we've experienced it and while there are several companies solving the feedback consolidation problem, the feedback quality problem doesn't have a lot of solutions available in the market.

Lastly, we're sort of riding a wave of popularity in asnc video messages. Loom has blown up for internal video communication and they recently released an SDK that we could potentially leverage.

Not having to build out the infrastructure around screen/cam recordings sounded great to us so we can focus on talking to customers and solving their problems.