80% of SME owners / operators don't know how to use data properly

Even the smallest business generate many useful metrics, key to understand what works and what doesn't.

And spreadsheets are the #1 tool to track and report those metrics. Unfortunately, 80% of business owners struggle when using them.

Classic spreadsheets follow this pattern: flat table → number → pivot table → chart → insight.

It may seem obvious to some of you, but ""crossing the flat-table-to-pivot-table chasm"" is a nightmare for way too many users, reporters and managers alike.

—""What if we flip it around?""

That's the billion-dollar question we asked ourselves over a year ago. Hence, our answer: https://monetr.co.uk/"