First 100 Customers
by Swaminathan GanesanWe didn't do any marketing to get to this. Our themes are sold through a marketplace which meant we just used the exposure new products get in their first few days of launch. We also had some existing customers whom we emailed. We were very active at the time of launch and ensured that we responded to any support & pre-sales questions swiftly ( within a couple of hours ). Even prior to launch we had prepared a couple of updates to be launched during the first two weeks. We were seen as highly proactive and responsive and we were able to generate quite a few positive reviews quickly.
