Over a period of 3 years we rolled out over 100 updates and dramatically improved our product. We add a fully visual page builder that would rival other platforms such as Wix and Square Space. We understood that as the marketplace became crowded with too many themes we had to stand out. We built all our plugins in-house, instead of depending on 3rd party extensions. We were able to carve a brand for ourselves and ensured we had repeat customers. We transformed from just a theme to a complete website builder and added over 5 members to our team. We also started moving to modern javascript-based tech stack like ReactJS long before WordPress introduced Gutenberg and were able to stay ahead of the curve.