Moving to no-code, for now...

Before our Micropivot, I found it impossible to coordinate all the other teams and the development side and conversations on the future were confusing and inconsistent.

On the "public-facing" side of the business, we were painting this picture of a fancy B2B software for universities to use for data insights, communication, events hosting etc. But throughout that process, we were massively overlooking the real reason why I started this, for the students. Meanwhile, my 1-1s with our Tech NED was very much focused on the end-user, and the students, and we began developing a product roadmap which was more B2C.

I was naive, it took me a long time to realise the misalignment that I caused, but we spotted it and took action to fix it. The B2B dream we were focused on, required a huge amount of development time, cost and expertise that we did not have or prepare to have with investment.

After going back to the drawing board (my previous post here) we are now aligned as ever. And so, after the new business plan and ditching the B2B university focus, we will focus on building a no-code B2C platform which delivers our amazing content well, presents it in a relatable way to our users, and has the foundations to slowly collect data and users for our future plans.

I am really excited to explore this new idea of no-code. Throughout my entrepreneurial career, I scraped a living together building new, basic websites on Wix, WordPress and Webflow and it was amazing, I loved it. Now I have the chance, support and vision to enjoy the same process on a much bigger scale, with amazing teammates, on my own business... I think we've got it now.