My site serves no purpose unless people can see it. So with tons of events coming in every day through the AI / backend, it's time to start focusing on the front-end, and improving traffic coming to the site.
Right now, it's just social-media referred traffic, but my goal is to get it to the front page when you search "gay toronto events" or "lgbt toronto events" or some variation of that.

As you can see, the page only appears when explicitly using the site's domain in the search bar, so I've got a lot of work to do. Here's my general plan:
Is there anything I'm missing?