I didn't do much of a bold launch outside of a number of tweets, newsletter promotions, social media posts, and then some updates when I got feedback or reviews from people. The book did okay in the careers section, hanging out around #30-40 the entire week and spending some time as the #1 new release in the careers category and business autobiographies. Overall made about $2,000 from the initial sales - but it was never about the money. Just excited to share with the world!