My 2nd product is now revenue positive!

I just finished integrating Phoenix Igniter with Gitlab and Stripe yesterday to make everything self-serve. 

Previously, I'd given access to the alpha version for free to 100 of my paying subscribers for my other product, Alchemist Camp, but now it's possible for anyone to go to phoenixigniter.com, sign up via Gitlab, buy a licence for the starter kit and get access to the repo on their own.

The surprising thing is that I haven't even emailed the people on the waiting list. I haven't shared it on my YouTube channel and I'm not even linking to it from my main website, yet! I wanted to get some docs written before sharing the new product more broadly, but someone already went through about bought it! 🎉

The customer was also kind enough to email me and share some of his background, too. The reason he bought is because he's been learning Elixir from the free tutorials I put on YouTube and he likes them. In essence, no email sales were necessary because my educational materials had already built enough trust for a one-off sale. The fact that it's discounted for people who sign-up before it's finished is probably a help, too.

The main takeaway here is that if you're building a second product, it pays to find more ways to help the audience who already trusts you.