I was ready to go! I had been quietly tinkering away the last few months, but I was able to build out the key functionality of the product.
I decided to setup as a GitHub application as if I could get 100 installs, I could mark as a "Verified" application in the GitHub Marketplace, which would mean GitHub would handle all the billing.
I pushed my codebase to the production environment I setup on Heroku. I sent the link to a few friends, and awaited feedback.