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The product is built. Now I’m learning distribution.

PiPPlay has started picking up a small number of organic installs, so I’m moving into the next challenge: getting the right people to discover it.
Instead of buying ads immediately, I’m testing distribution one channel at a time — Reddit, Product Hunt, community posts, and other organic channels.
I’m tracking each experiment separately so I can learn what actually brings meaningful traffic rather than chasing vanity metrics.
The interesting lesson so far: building a small product and getting people to know it exists are two completely different problems.
I’ll keep sharing what works — and what doesn’t.

, Founder of Icon for PiPPlay
PiPPlay
on September 11, 2026