New feature: a team dashboard for managers

We've been hard at work trying to bring together the insights that will make managers become better leaders.

Now every team will have their own dashboard. There, team leaders can have a bird's-eye view of their team's morale, collective iNPS and their most appreciated skills.

The lesson here is that finding the balance between user and buyer personas for B2B is tricky. For a while we were pushing Pluckd to the user persona - who feels the pain we try to solve - in the hopes those users would, in turn, convince their company (the buyer persona was usually HR departments or managers) to adopt the product.

This never happened. Feeling the pain was not enough. The user should also feel empowered to do something about it and most of them did not.

With this feature, we hope to become more appealing to managers - then we would be able to niche down to an audience that's both user and buyer.

But this is just a first step. A full pivot is still warranted.