33 presales of my podcasting course! 🤯

Two weeks ago, I very quickly put up a landing page for a course I was thinking about building. Because of the success of my podcast Creative Elements, a lot of people ask me how I make such a high-quality show as an indie podcaster.

So I came up with the Podcast Like The Pros course where I would teach people my process for making high-quality, professional-sounding podcasts with a small team or a small budget.

My benchmark for success was 10 presale orders at a 50% presale price ($99 presale for $199 regular price).

I closed the presale yesterday with 33 presales of the course!

I kept this launch really, really simple. I had two dedicated emails to my audience (one announcement, one "final reminder) as well as put it in as a PS at the bottom of two other emails.

Then I shared the link on Twitter a couple of times, and a few of the course purchasers bought it.

This was a much more successful initial launch than my Freelancing School courses, and I think it was because I got really simple about the process.

Excited to build the course and deliver it by December! I am now testing a second presale pricing tier at $149 to see if that's still incentive for people to buy early before the course is complete.