Postmake

This is day 2 in my 30-day Twitter push. For context, I'm growing Postmake's Twitter account in public and will be making daily updates on progress during the next 30 days. You can read more here: https://www.indiehackers.com/post/im-growing-my-company-s-twitter-account-in-public-c275ec2562

A while back, a fellow Indie Hacker shared a strategy he used to "seed" his Twitter following when he was starting from scratch.

He went through big accounts in his niche, ran through their followers, and left a Like on the last tweet they made.

Since most casual users have notifications on by default, a lot of users saw the Like, checked out his profile, and followed his account. By doing this a couple of hundred times every day, he managed to get close to 10-20 followers every day.

While this approach isn't scalable, it feeds into the idea that when you're just starting, getting any visibility is the best day to have people start following you.

I've started employing a similar approach, but instead by going through recent conversations from my list, and leaving a Like to replies I feel add value to the conversation. This makes it easier to naturally find users that might be interested in your profile.

Right now, I'm doing the following:

• Leaving likes on recent replies made by users that might be interested in what I offer
• Following people that already follow a big number of accounts
• Trying to jump into any relevant conversations I can bring any sort of value into
• Making a couple of tweets from my account.

A lot of this isn't scalable and it's a lot of manual work, but there's not much else you can do when you're starting out. I managed to get a couple more followers today, and my tweet impressions are steadily increasing.

I think we're making progress!

For context, I'm growing Postmake's twitter account in public, and will be making daily updates on progress during the next 30 days. You can read more here: https://www.indiehackers.com/post/im-growing-my-company-s-twitter-account-in-public-c275ec2562

Going into this, my initial assumption was that I'll have to figure out how to set up a stream of regular content and drop it into a schedule through a tool like Buffer.

But after some reading and thinking, I quickly realized this doesn't make sense when you don't have any engaged followers. You're simply tweeting at a wall.

The problem with most advice for growing a twitter account is that it's tailored to growing a personal "brand", as opposed to a company or business account.

But looking at projects like @harrydry's Marketing Examples tells me this is very doable, and in a reasonable amount of time. I think what differentiates something like his project from mine (aside from the ridiculously high quality content Harry keeps pushing) is that he has a very clear value proposition: "good marketing examples". with Postmake, i feel like I'm targeting a much broader audience. I'm still not sure how to frame this going forward.

Nevertheless, for the time being I'll keep my tweets to a minimum of 1-3 tweets a day and instead focus on interacting more on the network. I'm doing this primarily through a couple of ways:

• I created a list of some accounts with a large number of followers (like @IndieHackers, @Julian, @david_perell, @mkobach, and a bunch more), and every so often I check up on their latest tweets and try to leave a relevant reply
• From the same list, I look for accounts that leave replies of their own, then leave a like – this gives Postmake some visibility
• I try engaging directly with anyone that likes or retweets any tweets i make

As for growth, I left a total of around 6 tweets yesterday and got 1 new follower. Impressions have grown from virtually zero to ~500, and I got a couple of profile visits.

I'm sure that as I learn more I'll spend more time actually tweeting instead of reading on 'how to grow', so hopefully progress will go faster!