Launched improved landing page
by Kyle ShipleyA few weeks ago, we launched our initial landing page. It was intentionally scrappy - just a headline and some words from the founders to rally like-minded folks to our cause. We shared it in a few places, but didn't get a ton of traction.
We asked one of our friends for some marketing advice and he had a ton of great ideas for us, including:
1. Tighten up the headline
He really liked the "distraction-free reading experience" angle, so we tried to highlight that a bit more.
2. Add screenshots / videos
If you have ~8 seconds (or whatever the actual number is) to hook someone, long-form text won't do it. That approach might be more feasible once we have a more established audience, but it's not great for a cold start. Screenshots and videos are much more enticing.
3. Show a sample issue
He was originally lukewarm on the concept, but when we shared a link to a sample issue, he said "This is actually really cool!" We were already planning to do this, but his reaction caused us to move it up in our priority list.
4. Provide more context about who we are and what we do
We're planning to build a mix of SaaS products, games, and maybe physical products in the future. That means we'll need to build an audience beyond a single vertical. He suggested that we add a footer with links to some of the other projects we've worked on.
We launched the new iteration of our landing page this morning. Let us know what you think in the comments!
