Post-launch blues (and a stupid mistake)
by Daniel DavisLet's start with my stupid mistake:
On launch day, I switched the DNS from my pre-launch landing page to the live site. In the dev environment everything worked well so I then focused on marketing. A week later, I got a message from a user asking whether my newsletter signup form was working properly. Huh? Panic! Investigate!
Result: Yes, I had launched the project with a broken newsletter form. 🤦
The cause was my CSP (Content Security Policy) blocking the domain of my newsletter provider, so it was a two-second fix, but so frustrating. Oh well, I've learned my lesson!
I've also been frustrated by the drop in traffic since launching. Things have settled down and I'm only getting a handful of visitors a day. Perhaps it's because no-one's looking for jobs pre-Christmas and it'll pick up in January. Time will tell.
In the meantime, I've noticed I get no traffic from search engines so I've tried to improve that:
- Started to add JSON-LD job data.
- Created some job-hunting articles for SEO.
It'll take a while but hopefully that will have an impact.
Todo:
- I might pitch to get on privacy-related podcasts as an interview guest.
- Add more JSON-LD job data.
- Create more content for SEO.
Traffic:
About 600 visitors/month (but this will go down as the launch bump fades away)
