The Beginning

Our team had spent the past 3 years working together to support Deep Tech start-ups translate their academic discoveries into start-up companies.

We had become experts in quantifying abstract ideas and finding market application for them, but the system of Google docs and spreadsheets we used to organise our research was becoming cumbersome.

We asked ourselves if we could build an in-house system to enable us to parallelise the management of market research and insight development across multiple businesses.