May Recap

I slowed down this month a bit in development, largely because I'm working to avoid burn-out. Nonetheless, I feel good in what has happened.

Optimization

Spent a decent amount of optimizing for speed (especially on mobile). I dont' anticipate immediate returns from this decision, but I do think in the long run it will matter much more

Resume Builder

I reworked the UI for the resume builder so it's much nicer than before. Also required a vast rewrite of the whole thing since I shipped it so quickly

Marketing Experiments

I spent a couple bucks on both google and linkedin ads. What I've learned thus far is that google is by far the superior choice. Users from search are far more likely to sign up and check out the app. However, I still plan on heavily using LinkedIn for organic traffic and promotion. I'll likely run more google ad words experiments in the future once I have a stronger conversion funnel.

Highlights

• My traffic jumped quite a bit from my marketing experiments, which is nice, but I believe these to be short-term spikes that may fall off next week.
• I got my first paying customer (that I don't know). Happened sooner than expected which is nice
• Relaxation! Important to not overwork yourself, so I took some time to myself this month to get back into my hobbies

Next Steps

I'm almost done with the job tracker. Once that is finished, I'll be integrating that with the resume builder so users can automatically optimize their resume on a job specific basis. The same holds true for cover letters.

I'm going to spend more time this month focusing on development because there are a few key things I want built before I do a Product Hunt or HackerNews Launch. But once my core feature set is more fleshed out, I will go back into marketing more heavily.

Consistency, and patience will work in my favor.

Key April Stats:

MRR: $30
Visitors: 2353
Web Clicks: 173
Jobs: 14k