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First Customer and 4000 Users Later

Time flies fast. It's been 5 months since I posted the last milestone celebrating 500 subscribers.

I'm happy to announce that this number is now almost 9 times bigger - we are now at 4200 subscribers and counting. I'm not even sure if subscriber is the correct term here - because the original newsletter has evolved into a product with scale I didn't anticipate. But more about that later.

The numbers

Presumably the most interesting part for you IndieHackers. Some of these are publicly available on our /open page. Some, I had to dig up for a bit.

  • Visitors
  1. Landing visits - 15k + 3k
  2. Avg session - 2m 22s
  3. Bounce rate - 63.77%
  4. Members - 4.21k
  5. Visitors ➜ Sign ups - 28%

Figure 1: Timeline of new subscribers
Figure 2: Traffic sources

  • Vacancies
  1. Jobs collected - 47.31k
  2. Jobs displayed - 3.19M
  3. Socmedia likes & upvotes - 6.5k

Figure 3: Timeline of jobs collected
Figure 4: Top job categories
Figure 5: Our community skills
Figure 6: Our community interests

  • Emailing
  1. Emails sent - 21.74k
  2. Delivery Rate - 94.12%
  3. Open rate - 79.34% (data from 7 May, 2020)

Figure 7: Preferences in jobs quantity in weekly newsletter
Figure 8: Preferred delivery day of remote jobs newsletter

Product evolution

So listen kids. It all started with a newsletter. It wasn't an ordinary newsletter. It was a magical one. This newsletter was powered by machine learning algorithms and could personalise delivered job offers based on your skills, preferences and feedback with great precision.

In order to send personalised newsletter to every subscriber, Remote Weekly had to collect a lot of remote jobs. Several thousands per month to be precise. It felt wrong having all this data and only use them few times per month. Also, job offers expire fast.

That's the reason why we rolled out Remote Daily, a sister website using the same database, with simple Google-like search box.

However, last month. Last month, we did a big thing. Last month was the bomb.
Last month, we:

  1. Merged the newsletter, fulltext search and account management under one roof.
  2. At the same time, we introduced the live feed™ and used it as the default screen after logging in.
    This includes an actual RSS feed tailored for you.
  3. We also implemented the bookmarking system. Newsletter, list, detail, fulltext search. It doesn't matter where you click the button, all your bookmarked job posts will be saved in one place.
  4. Kicked off our own subreddit, Facebook group, Telegram channel and instagram account.

Continue reading at remoteweekly.cc/posts

I had to cut the post in half because of IH character limits for milestones.

If you wish to continue reading, please to use the link above. Inside:

  • Target audience shift
  • Monetization
  • First customer 🥳
  • Final note
, Founder of Icon for Remote Weekly
Remote Weekly
on May 13, 2020