Feedback on my landing page?
by Iftekher Islam SunnyHello indie hackers!
I just updated the main landing page for RetargetKit. Can you take a look and give me some feedback?
Here's the url: https://retargetkit.com
Specifically, I'd like to know if the basics make sense. Can you tell what my product does? Am I missing anything obvious? Is it easily readable in your browser?
Thanks so much!
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The landing page looks great, however one thing you could definitely add is credibility - how much users you have, what feedback they gave you. This helps people know that the source is trustful and other people have used it and have positive feedback.
Also, this may be based on my subjective opinion, so I don't know if it's right or not, but the steps section where the steps were split with 1, 2 on the left and 3,4 on the right it kind of felt difficult to follow right at the very beginning. People need to see the information as quickly as possible, so just stack the steps all together so that people see it all at once in one place. -
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I would propably skip the "Try it for free" button below each subheading. You already have plenty of sign up buttons. You have a good headline and nice video. You could add social proof, and a personal story about yourself.
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I believe this was actually done according to the Storybrand framework where people read on through the landing page and if there aren't enough CTA buttons they will simply not feel the need to click on them. There's always a split second of attention where the person might decide to give it a try, so it's important to keep the CTA nearby after each block in the landing page.
I agree about the personal story or the proof part, though! :)
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Your design is very clean and professional, the message is clear. The only thing I'm missing a bit is more focus on the value I get as a customer: for example via a case-study or testimonial of a customer who says they reduced their cost by x% or increased their CTR or whatever by X%. Generally a few testimonials or example would be nice.
For the video in the hero, I think that's pretty ineffective. Do you track how many people watch it? Because I'm suspecting it's not many. Also the music in the video makes me think I'm watching an Ibiza hotel ad.
Otherwise it's pretty solid already.