10 days ago, we built our launching page to collect emails.
And right now, we have more than 180 emails.
Today, I am going to share how we reach this number.
As you know that we will launch a screenshot database and this is not going to be the first one. We have some competitors and some of them have twitter accounts as well.
We checked those accounts and tried to reach their followers through DM, saying like:
" I have noticed that you have been following x for a while. We will launch a similar site in the coming days. Would you like to be notified?"
Also, I have tried to reach accounts that shared a post about our competitors. And tried to reach the ones who retweeted and liked that post as well.
In addition to that, I used followerwonk to find people related to saas design / saas content.
We made a list of product hunt launches that is related to saas products. And checked accounts who posted a comment on the launch day one by one. After that, we found their social media profiles and sent them a message similar to the previous one.
Also, we launched our upcoming page on PH as well. 27 people are on the list, atm.
https://www.producthunt.com/products/saas-screenshots
We tried to find accounts that included "saas pages" term on their posts and reached them through DM.
I assume that our product will grab the attention of Product Designers and Product Marketers, so we are sending emails / connection requests to those guys as well.
But, we need to be careful as LinkedIn has a strict policy related to sending connection requests and inmails.
Next week, we will communicate with saas communities in order to promote our account to their user once we launch saas screenshots.
So here is my question:
What do you do for your launch day preparations?
How do you collect emails and build an audience?