We got a customer without talking to them!

We normally do at least one demo call with customers before they come on board. The product was originally intended to be self-serve, but we've found that our clients (non-technical) require a bit of help to get started with the product. Everyone has different pricing requirements and they often want to check that we cover their use case.

It's really great validation for the scalability of our product that we were able to get our first self-serve customer though. Eventually, we don't want to be having personal calls with every single client who comes on board. The goal is that the product should be so self-explanatory that it's easy to sign up, embed your Pricing Page and Customer Portal and that's it.