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5 Comments

Evergreen Launch day!

Today is the day...

After spending almost a year teaching 200+ founders how to get 'just good enough' at sales to find their first customers and build a profitable business, the evergreen version of my Sales for Founders course is now live! 🎉

What does that mean?

  • It's now possible to enroll in the course straight from the landing page (no more email waitlist)
  • I brought back the 'coaching track' of the course (alongside the self-serve track) after quite a few people emailed me asking about it. It's now cheaper and shorter though.
  • It's now possible to preview some of the content before buying

What have I learned?

So, so much.

When I started S4F, the focus was too broad. I was great at sales, but bad at courses.

Over the past 3-4 iterations, I've worked out exactly what sales stuff founders really struggle with, and the best format to help them move forward.

I underestimated the value of community and 'just in time' learning, for example.

I'll hopefully write a post about that on IH soon.

But - for now - I'm just glad that anyone can head over to SalesForFounders.com and become good enough at sales to find their first customers and grow to $10k in MRR. 🎉

, Founder of Icon for Sales for Founders
Sales for Founders
on March 9, 2020
  1. 2

    Hey Louis, Congrats. I'd be interested to learn why you chose to make the coaching track "cheaper and shorter"

    1. 1

      Thanks!

      I'd be interested to learn why you chose to make the coaching track "cheaper and shorter"

      The pricing used to be $970.

      That's out of budget for many founders who could have really gotten a lot of value from the coaching track.

      So I reduced the pricing so that I can help them too.

      I can only commit so many hours/week to coaching, so I had to reduce the number of hours as the price decreased. Now it is 4 sessions instead of 8 - which is where I was providing the most value anyway.

  2. 2

    Cool! I bought it a few months ago and have been meaning to really put some time into it over the next month or so. I went on a pretty crazy Black Friday course and book buying spree I'm still working through, which is the only reason it's taken me this long.

    1. 2

      Awesome!

      have been meaning to really put some time into it over the next month or so

      I didn't communicate this well back when you bought, but the content is supposed to be consumed "reactively" - ie when you're doing sales and get stuck. Think of it more (with the community) as a Stack Overflow/Documentation for sales, rather than a linear course.

      Look forward to hearing your thoughts!