Light Bulb

This is when the light bulb lighted up. There were so many instances before this where I kept researching other B2B outreach and marketing automation solutions available in the market.

At that time, the cost of our current solutions was going through the roof, mainly because they were from different companies and the cost of integrating them together was also a pain point. I called up my engineering team and decided to sit and discuss this in the coming days.