Seasons Journaling v1.16 - Journal Stickers

This released introduced another customization item type in journal stickers. A week was spent looking into e2e encryption, but ultimately it felt like too big of an undertaking to take on at the moment. I also integrated One Signal to lay the foundation for marketing push notifications.

I'm fairly satisfied with the state of the app. It feels stable and the UI is clean and elegant. I can make a strong case that we've done a good job with prioritization. Things like end to end encryption, mood tracking, and a more robust text editor may all be important for the app's long term success, but customization is our primary differentiator, so I'm glad that feature set feels a bit more full.

I'm going to shift gears towards marketing the app now. I've overhauled our ASO strategy with this release. Up to this point, I've only tried to use keywords that accurately described and branded the app. With this release, I am targeting some specific keywords that we might be able to rank for. I really hope it works.

There are still product/engineering tasks remaining, but most will support marketing efforts.