The Idea for SEO Flight Deck is Born

Back in August 2020 I was building E-Commerce websites for a few clients and assisting them with their SEO efforts. I wanted an easy way to track their keyword rankings in Google over time to assist them in establishing the effectiveness of their content and paid marketing efforts. I'm a software engineer, not a Search Engine Marketer, but I have been dabbling with SEO for a couple of decades now.

I tried a number of the popular tools out there, and while they worked, they just seemed bloated and overly expensive and I just felt they lacked the simplicity and ease of use that my, non-technical, customers needed. There seemed to be a gap in the market between hugely expensive products and useless cheap products and there the idea for SEO Flight Deck was born.