After just over a year of 11 of my E-Commerce customers using SEO Flight Deck and contributing feature ideas, I realised that this web app really could benefit a lot of website business owners, outside of just my customer base.
I had a backlog of feature requests and customers chomping at the bit to get those delivered into the MVP. At this time I decided to productionize the MVP but if I was going to commit myself to building it, I felt a complete re-write was necessary to ensure the application architecture would be able to handle scaling up.
The big re-build began!