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Just a little background...

What am I building?
Shepherd is like browsing the best bookstore in the world.

We are aiming to launch in Spring 2021. I started on this project full time in mid-December 2020. I am having a blast. I love talking to authors and I am excited about helping them meet more readers :). Right now I am working with an amazing developer on the backend. I will be doing weekly updates for myself and in case anyone wants to follow along.

Who am I?
My name is Ben Fox and I am a serial entrepreneur who loves to read. I want to help people find books as if they are walking through the best bookstore in the world. And, some of this is driven by frustration with Amazon and Goodreads and the experience they are creating for authors and readers.

What is the idea based on?
I love walking around the bookstore and browsing different shelves until something grabs my attention. I think that is poorly replicated online. I want to help readers bump into books that they would otherwise not find. Not only by related topics but in some unorthodox ways in order to meet books. And, I want to help authors meet more readers and to earn more. That means helping them market themselves and their books. My long term goal is to make marketing easy so that authors can focus more on writing and less on marketing. Especially with a channel that is independent of Amazon.

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