Customer interviews
by Tom RedmanI needed to understand if this was a "my friend" problem, or if this pain was common amongst companies like his. Time to pound the pavement.
I've reached about to about 25 potential customers that I identified through google searches, home builder directories, and even Instagram.
I was fortunate enough to line up about 6-7 research interviews, all of whom independently told me a similar story. The pain was real, and the existing solutions all tended to focus up-market at larger home building companies with dozens or hundreds of major projects per year, and dozens or hundreds of employees.
This last part was key: most of the people I chatted with were begrudgingly using the same software, which wasn't designed for them, but was the only workable solution. It's very expensive and they'll all expressed interest in getting away from it - once a valuable-enough alternative was available.
