After a summer of working nights and weekends on the app, I took off in August / September to get v1 out the door. The biggest challenge here was working on a ski app with no snow! Turns out though, mountain bikers love to head to ski resorts during the summer to ride downhill.
Unsurprisingly the app launched with a bit of a fizzle. Despite outreach, I had no real press coverage (I had yet to learn anything about how to work with the press).