1
1 Comment

I see a lot of SaaS indie hackers relying on twitter automation for engagement 🙃

I've tweeted 4-5 times now as I start my #buildinpublic journey on Twitter.

The first thing I've noticed are the same accounts liking specific tweets but not engaging in any other way.

I read the bios of these accounts they state they are "indie hackers" and are "building in public" too.... cool! Except...

I realized the only tweets they "like" are the ones where I tag #buildinpublic...

So I'm realizing now that they're likely using twitter bots or other tools to like my tweets in hopes that I'll follow them or engage, etc.

I'm not really against this type of marketing automation, but I wonder how successful relying on solely this type of automation will help these accounts grow or build a network?

My background is in marketing and product management and I'm not an expert on the technical side of things. But naturally, a lot of Indie Hackers here are on the engineering and development side of things, trying to build SaaS products, etc.

In previous businesses I've started, I noticed this pattern, too -

SaaS builders are often really good at building a product, but rely heavily on other SaaS products and automated services to offload their marketing, sales, and brand awareness.

Unfortunately, in a sea of bots-that-like-tweets, I'm not sure this type of auto-engagement will haver a meaningful effect.

I guess we'll see!

I guess the question is this: Can you just build the product and rely on automation to market and sell your SaaS? Or does it require more of a human strategy and effort to get to $10k/MRR?

What SaaS builders have had experience with this?

, Founder of Icon for Spanish Audio Drills
Spanish Audio Drills
on June 29, 2023
  1. 1

    It can definitely help. Look into Selenium for this type of automation.